Berlin, Germany—A Renault ad by Publicis Conseil won gold in the Epica Awards on Tuesday, and only after voting were the judges told it had been written by copywriter Fabrice Dubois, who died in the terrorist attacks on Paris last Friday.
The Renault spot, titled “Go Anywhere, Go Everywhere,” took top honors in the international award show’s animation category. It features relatively little copy but won over jurors with its exuberant energy, backed by the spot-on use of the Beck song “Sexx Laws.”
Here’s the ad:
The jury—made up of two dozen global ad journalists, including myself—was told only after casting its votes that the spot was written by Dubois, who was one of several ad professionals killed in the attack on the Bataclan concert hall. In other words, the ad won on its merits and not as an act of sympathy from the judges.
The spot’s chief creative officer was Olivier Altmann, its creative director was Christophe Perruchas, and its art director was Pascale Gayraud. The graphics were created by Kuntzel+Deygas, alongside production firm Add a Dog.
The animation category actually had two gold winners, both going to French shops, with the judges also honoring Unit Image’s launch trailer for The Crew.