National Wine Agency recently presented the Georgian wine development strategy, which was developed in cooperation with the German government.
Germany’s Federal Ministry for Economic Cooperation and Development (BMZ) promotes private sector and vocational system development in wine, tourism and construction in Georgia Hvino News reports.
The wine strategy document was prepared with the support of Berthold Seitz, the expert of Center for International Migration and Development (CIM) of the German Development Agency (GIZ). Mr. Seitz worked as advisor at NWA in 2016-2017.
Berthold Seitz presented the Georgian wine development strategy at a joint event of GIZ and NWA “Private Sector Development and Vocational Education Program in the South Caucasus”. The event was attended by German Embassy representatives, international donor organizations, state agencies and private companies.
The strategy paper includes the review of the wine sector of Georgia and the analysis of the current situation, as well as the vision of the development of the wine industry in Georgia. The long-term strategy consists of several directions with appropriate strategic goals and action measures. The document focuses on diversification of export markets, development of local market and sustainable viticulture, wine tourism and other directions.
The farewell reception was dedicated to completing of two years’ work term of Berthold Seitz. Activities and events planed for 2018 in wine industry were presented at the meeting. Cooperation between Georgia and Germany will continue in the future. With the support of the Government of Germany, in 2018-2019 a CIM expert is invited to assist NWA in development of the national cadastre system of vineyards in Georgia.