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Georgian Wine Advertising Campaign Launched at Tokyo Subway

Georgian wine advertising campaign has started in Tokyo metro station “Tennozu Isle”. This station is located at the exhibition center “Terrada Warehouse”, where exhibition “Georgia – Homeland of Wine” was opened on March 10 and will last until May 7.

The station is located on the island and connects to different islands, which increases the flow of passengers at the above-mentioned station, where the average 50,000 people are moving daily.

In the station there are information-advertising posters and information brochures “Georgia – Homeland of Wine”, which provides brief information about Georgia and Georgian wine culture.

The project “Georgia – Homeland of Wine”, organized by the National Wine Agency and Association “Georgian Wine” is implemented in partnership with Sony music communication and TOPPAN. The exhibition combines unique archaeological exhibits and modern technologies, the concept of which is based on the uniqueness of Georgian wine culture.