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Tag Archives: TV Advertising

Adidas Steps Away from TV Advertising

Adidas Steps Away from TV Advertising

Adidas is leaving behind TV advertising as it seeks to quadruple its e-commerce revenues by 2020, Chief Executive Kasper Rorsted told CNBC. Rorsted said the firm would focus primarily on digital channels to capture younger consumers, a crucial demographic for the sports clothing line. “It’s clear that the younger consumer …

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