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Adidas Steps Away from TV Advertising

Adidas Steps Away from TV Advertising

Adidas is leaving behind TV advertising as it seeks to quadruple its e-commerce revenues by 2020, Chief Executive Kasper Rorsted told CNBC. Rorsted said the firm would focus primarily on digital channels to capture younger consumers, a crucial demographic for the sports clothing line. “It’s clear that the younger consumer …

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Adidas Made Sports Shoes From Recycled Ocean Waste

Sportswear brand Adidas has launched a prototype shoe with an upper made entirely from yarns and filaments produced using plastic salvaged from the ocean. British designer Alexander Taylor’s running shoe for Adidas was unveiled during an event for Parley for the Oceans – an initiative that encourages creatives to repurpose ocean …

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World Sports Brands not able to Increase Sales in the Market

Despite a wide range of products, sporting goods market cannot grow in Georgia. Representatives of sports brands state that  in recent years the number of customers  has not increased in their stores. GDL sport company that includes Adidas, Nike and Reebok stores says that this year sales haveslightly decreased, although discount promotions aregoing on in the network and user growth is expected in July. The network management explains this fact by the country’s current economic situation and says that …

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