Georgian designer Eto Gzirishvili and artist Levan Kvaratskhelia founded a company Levanccio Arts & Crafts together. The aim of the founders was to include more art in daily life.
“People go to galleries very rarely, they don’t have a big interest towards visual arts.Therefore we decided to switch Levanccio’s graphic and visual compositions to daily items such as t-shirt, bag, coaster and different souvenirs”-explained Eto Gzirishvili.
Tell us about your startup, how did you come up with an idea to start the business?
“Our aim was to include more art in daily life. People go to galleries very rarely, they don’t have a big interest towards visual arts.Therefore we decided to switch Levanccio’s graphic and visual compositions to daily items such as t-shirt, bag, coaster and different souvenirs”-explained Eto Gzirishvili. Those compositions are available for everyone.
How many people work in the company?
It is a family business. We are two people:Levan Kvaratskhelia and Eto Gzirishvili. Levan creates illustrations and me, as a graphic designer process everything and provide a good quality printing and realization of the product.
How did people react to your product and who is your target group?
Our startup took part in the event of startup market. This was followed with good results. People trust products made in Georgia and they want to buy it and appreciate the work and this is definitely encouragement for us. The product is for everyone who look for something original and different.
You have quite original illustrations compared to other similar bands, how do you create your compositions and are there certain meanings behind them?
This is Levanccio’s painting manner which makes him special and unique. Inspiration can be a daily life, good music, an interesting person. Sometimes, plot is created spontaneously and after time passes, it gains some meaning.
What are the circumstances in Georgian in terms of promoting startups? What did you have to go through to start and develop the business?
Few years ago, we couldn’t imagine it would be so realistic to start our own business. Nowadays, society is ready for it and there are many circumstances which enables business to develop. It is a good motivation for people to start their own business and do something they love.