The Republic of Georgia is an unlikely haven for style and emerging designers.
At any given time, there’s always a fashion week going on in some obscure corner of the world. This week, Tbilisi, Georgia is that place. And, surprisingly, some avid fashion followers are bound to be familiar with the Caucasus city.
Sure, the country’s main claim to fashion fame might be Demna Gvasaslia, the Georgian talent who created the boundary pushing Vetements label and is also putting his own off-kilter spin on high fashion at the helm of Balenciaga. The Observer is currently in Georgia for Mercedes Benz Fashion Week Tbilisi and our main focus is on the local designers that have turned this particular event into an international affair.
Editors, buyers, famous Instagrammers and photographers from all around the globe have flocked to the city, to take in fashion shows and soak up the culture of a country bordered by Russia, Turkey, Armenia and Azerbaijan. As photos from the destination find their way into your Instagram feed and are poted your favorite fashion websites, let’s take a look the people who have helped shape Tbilisi into the international fashion destination that it is today.