From 19 May to 24 May the Georgian fashion exhibition week will take place in Tokyo introducing some of the most talented Georgian fashion designers to the Japanese market.
The Georgian fashion brands represented at the exhibition are Lako Bukia,Lasha Devdariani and Ria Keburia.
Project ArtBeat http://projectartbeat.com will participate with the photographic exhibition “Mother Georgia” by Brian Griffin, a photographic series shot in Tbilisi for Comme des Garçons in 1989.
The exhibition is taking place in two of the most prestigious locations of Tokyo, the galleries ROCKET Omotesando and ROCKET Harajuku.
A programme of side activities will increase the attractiveness of the exhibition and serve at the same time to introduce the Japanese audience to the largely unknown culture and creativity of Georgia.
The company Racines Natural Wine Importers offer Georgian wine tasting and on the weekend the Rocket Harajuku café will present Georgian cuisine. The interest for Georgian fashion abroad has grown recently, boosted by the nomination of Demna Gvasalia to creative director at Balenciaga.
Already Comme des Garçons, one of the leading fashion brands in Japan, got inspired by the Georgian painter Pirosmani and asked Brian Griffin to shoot a photography series in then still Soviet Georgia in 1989. However, the real initiator of the actual Georgian fashion week in Tokyo is a young Japanese artist, Yoshie Itasaka, who calls herself a “wild idea traveller”.
On her already six years lasting journey around the world, Yohsie Itasaka spent three months in Georgia and in the South Caucasus during autumn 2016, where she got inspired by the artists and creative people she met and by what she could see, sense and taste, the Georgian way of living, its culture, its food, but also its cities and landscapes. She took many pictures of Georgian modern art and architecture, urban and rural landscapes and images related to food and wine.
Her delight with the Georgian experience motivated her to propose to the founder of the ROCKET galleries, Yukari Ohyama, for whom she works when in Tokyo, the idea for this Georgian fashion week during which she will also present the photo zine with a small collection of her beautiful photographs from Georgia.
Enterprise Georgia, the state agency for private sector development, has always been an active supporter of the Georgian fashion industry and its efforts increased after the adoption by the government of the Creative Industries Development Initiative in 2016. The agency sponsors the Georgian Fashion week in Tokyo.