The fourth FIFA World Cup™ Trophy Tour by Coca-Cola will arrive in Georgia on February 8, 2018, giving Georgian fans the chance to experience football’s most coveted prize.
The visit of the FIFA World Cup Trophy to Georgia is organized in partnership with the Football Federation of Georgia, the long-term partner of Coca-Cola in Georgia.
The FIFA World Cup Trophy Tour by Coca-Cola will give millions of people around the world the opportunity to get ready to taste the feeling of the world’s largest, most anticipated sporting event – the 2018 FIFA World Cup. In hosting this momentous, international tour, Coca-Cola and FIFA invite fans to get up close and personal with the same trophy that is presented by FIFA to the winning country of the FIFA World Cup. For thousands of fans, it will be a once-in-a-lifetime opportunity to see the most iconic symbol in football and share their passion for the game.
The FIFA World Cup Trophy Tour by Coca-Cola kicked off in September 2017 and will visit more than 50 countries across six continents, travelling 126,000 kilometers in the nine months leading up to the 2018 FIFA World Cup.
“In the world of sports, no symbol stands stronger than the FIFA World Cup Trophy,” said FIFA President Gianni Infantino. “Everyone recognizes the significance of the Trophy as a unifying force. We are extremely happy to partner with Coca-Cola once again to bring the Trophy to football fans around the world.”
The FIFA World Cup Trophy Tour will arrive to Tbilisi in the morning of February 8. The Tour will start with a press-conference at the international airport. The golden Trophy will then be taken to Tbilisi Mall where local residents will be able to see it and take photos with it. The Tour will end with an evening reception and will continue to Baku in the morning of February 9.
For the latest updates from the FIFA World Cup Trophy Tour by Coca-Cola including upcoming tour destinations and dates, exclusive interviews, photos and videos, visit the official website www.fifa.com/trophytour, the official Facebook page www.facebook.com/trophytour and the official Instagram page at https://www.instagram.com/trophytour/.
The Coca-Cola Company has had a long-standing relationship with FIFA since 1974 and has been an official sponsor of the FIFA World Cup since 1978.
Coca-Cola has had stadium advertising at every FIFA World Cup since 1950 and is a long-time supporter of football at all levels. This is the fourth time that Coca-Cola and FIFA have come together to bring the Trophy Tour to the world.