Marketing and PR campaigns are in the active phase in order to attract tourist in Ajara.
According to the Department of Tourism and Resort of Ajara, preparation for tourism season is launched in 10 targeted countries (Turkey, Azerbaijan, Armenia, Poland, Kazakhstan, Belorussia, Israel, Latvia, Ukraine,. Russia). PR and Marketing campaign envisages online advertising, outdoor advertising (billboards, light boxes, branded buses), preparation of special programs on the region’s tourism potential, publishing of advertising articles in the railways and airlines onboard magazines, as well as organizing of press and info tours.
Advertising campaign includes central cities of the countries and over 30 cities are engaged. The department has hosted 6 press and info tours, around 120 representatives of media and tour agencies have arrived in the region. However, the Department will host 15 tours from the targeted countries until the end of the year, more than 150 tour agencies and reporters will visit Ajara