The market of nonalcoholic beverages maintains positive trend in Georgia. The market has grown by 10% in 2015 compared to 2014, the report published by GAMMA marketing research agency, based on the retail trade audit, reads.
The research is being conducted in 8 cities since 2007. The ratio of various categories of nonalcoholic beverages in 2015 is as follows: sulphuric soft drinks (CSD) ranks first with 49.5% ratio in total sales, gasified mineral waters (25.5%), spring waters (15.5%), cold tea (2%), natural juices and nectars (5.5%), other drinks (2%).
According to statistics, in 2014one person consumed 77.5 liters of nonalcoholic beverages, while the figure rose to 85.5 liters in 2015. The indicators have increased thanks to increased consumption of spring water and cold tea in 2015.
On sulphuric soft drinks market, Coca-Cola was leader with 49% ratio, Natakhtari (Efes-Georgia) was second with 17%, Georgian Beer Company (Zedazeni) is third with 12%, Castel Georgia is fourth with 4% and other ones – 6%.
It should be noted that the soft beverages market is recording positive tendencies in 2016 too.