Two Georgian honey producers are presenting their products at the International Green Week, a one-of-a-kind annual international exhibition of the food, agriculture and gardening industries, in Berlin on 18-27 January. The event brings together over 1,700 exhibitors with over 100,000 products from all over the world.
Georgia will be featured through a range of products at the fair this year, but it is the first time that European consumers and trade visitors will have a chance to try Georgian honey, which is entering the European market under the brand name ‘TAPLI’ – the Georgian word for honey.
The creation of the TAPLI branding was preceded by a rigorous effort to develop the export capacities of Georgian honey, which took place in the framework of the EU4Business project “SME Development and DCFTA in Georgia”.
The Georgian stand at the International Green Week is organised by the Ministry of Environmental Protection and Agriculture of Georgia, which also developed the TAPLI brand with support from the EU and the German government.
The SME Development and DCFTA in Georgia project, part of the EU4Business initiative, assists Georgian small and medium-sized enterprises (SMEs) to become more competitive and adapt to the new regulatory environment created under the Deep and Comprehensive Free Trade Agreement (DCFTA) with the EU.