The 45th annual World Economic Forum is this week. The conference takes place in a snowy, mountainous Swiss town, Davos, where 1,700 private jets drop off tons of billionaires and celebrities over the next four days, Newsweek reports.
That’s much more air traffic than the area usually gets. Helicopters are also a popular form of transportation; 20% of last year’s 2,500 conferencegoers reportedly flew in choppers to Zurich airport.
Attendees include Bill Gates, Google’s Eric Schmidt, Alibaba founder Jack Ma, Facebook COO Sheryl Sandberg, Yahoo CEO Marissa Mayer, and Business Insider CEO Henry Blodget, as well as about 40 world leaders.
Davos is a gathering of the world’s 1%, and it begins Tuesday. Some guests pay $71,000 or more to attend the conference, which is said to be the ultimate networking event where top business deals get done.
Blodget, who has attended the conference for the past few years, described why it’s worth flocking to Switzerland.
“One executive of a major multinational told me this morning that he and a colleague will meet with 100 clients in the next three days,” Blodget said. “Their company sponsors the conference, too, because the branding and association is helpful, but there’s nowhere else in the world that they can cram so many high-level meetings into so little time with such efficient travel.”
Here are some photos of Davos, where the world’s most successful people will be spending the week: