Wissol Group plans to arrange the network of pizzeria. Initially, pizza corners will be arranged at Vendi restaurants. Later the Vendi pizza restaurants will be developed as a separate network.
“We have worked on expansion of the pizzeria network for about 18 months. Based on the corresponding research of the consumer market, we made sure pizza is in-demand product in our country and high-quality services will bring real success.
We have conducted negotiations with 2 American brands. Vendi holds strong positions in Georgia. We believe the pizzeria project will be excellently implemented within Vendi network. We developed a pizzeria concept and submitted it to Vendi, as well as the brand platform, corporate symbols and so on. Three months ago, we received a consent for testing the project. We arranged a pizzeria corner at Vendi restaurant in Kutaisi. They determined specific target parameters.
In Kutaisi the pizza sales exceeded the plan 2.6 times. As a result, Vendi gave a final consent on implementing the new project”, Vendi director general Giorgi Mshvildadze noted.
Vendi pizzerias will trade in 5 varieties of pizza: Beconatort, Pizza with Four Cheese, Margarita, Peperon and Vegetarian Pizza. ‘We will use exclusively Italian ingredients: Italian flour, mozzarella, Pizza source, cheese Parmesan, cheese Gorgonzola and so on. The pizza size will be moderate (33 cm in diameter) and all five verities will cost the same – 11.4 GEL”, Wissol Group representatives noted.