What has the year of 2015 brought and what the year of 2016 will bring? Amid the current social and economic tendencies in Georgia, a part of the major business sector representatives negatively evaluate the year of 2015, while another part shows content with the current year’s performance.
Interview with Anzor Kokoladze, the founder of Techno Boom in Georgia, who says 2015 was the year of optimizing the business processes.
“The Russia-Ukraine crisis and a plunge in oil prices have badly affected the Georgian economy in 2015. As a result, the GEL exchange rate depreciated, the imports shrank, including the home appliances market also narrowed. Therefore, our objective in 2015 was to improve the efficiency, not growth and we have used the current year for optimizing business processes”, Anzor Kokoladze said.
The 2015 realities have thwarted plans for drawing additional investments. Economic situation considerably worsened in our trade partner countries. Their potential declined because of regional risks and they show more caution to new projects.
“In 2016 we will start constructing the Region’s biggest hypermarket for home appliances. We will also develop internal installment payment project, sign additional dealer agreements with famous brands and hold marketing campaigns. Negotiations are underway with investors,” he added.