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Teona Chavelashvili: “No technologies can Change Human Relationships Based on Healthy Cooperation and Trust”

Public Relations Specialist Teona Chavelashvili of Administration of the State Attorney-Governor in the Kakheti Region

Why did you decide to enter this field and what opportunities does it give in terms of career growth?

-Public relations first of all gives the possibility of continuous and multilateral communication with a large number of people -representatives of different professions, ages, social groups, and religions. Every day you meet many interesting people, learn and master something new, work with successful people whose experience enhances your knowledge. When you are a PR specialist, and even more, have an interesting job, you have witnessed many important events and accomplices. Long story short, PR specialty is probably one of the most interesting profession. Accumulated knowledge and experience, in turn, makes it easier to move forward in career.

What is it necessary to hold successful communication with public?

Human relations is number one for me, at the same time the trust factor is crucial. It has a great importance the quality of the product that we are giving to the public.

What tips would you offer someone just starting out in PR?

The activity in this field brings many good experiences, which will benefit people at different stages of their lives in the future. For example, assessment of the risks that are necessary in the process of planning any activity. it is necessary to determine risk, evaluate, and most importantly, quick reaction to them in any career.

What would you wish you would’ve known before starting out PR?

I would mind more about psychology of the masses. Today, we do not notice the shortage of resources in this field, you can find many innovations daily and use it for professional growth.

Describe your typical work week.

I will not go into details, even though there are plenty of fine-tiny details during working day and work week. PR staff will agree that beyond what we’ve officially planned, meaning the part of our work that is publicly visible, there are so many other issues popping up daily, that sometimes takes all of your energy or day.

How would you go about finding relevant contacts and sources?

Working, information meetings. When you have the opportunity to communicate with the community members directly, it expands your acquaintances. I love the challenges, novelties, and finding ways to solve the issues.

The field of public relations was once a novelty and challenging for me. I mentioned above that human relationships mean a lot for me, and therefore, in this field, I have tried to develop healthy relationships and communication with people, and I think that the approach justifies, the more positive than negative.

How would you prioritize and start your work day?

It starts with checking emails and looking through notes on my little, red notebook. Tons of new details can be added to the list of tasks throughout of the day.

What are the skills successful PR Manager needs?

Sociable, detail oriented, nice to people, oriented to establish healthy relationships, quick responsiveness.

What are some of the growing trends in the public relations industry?

Social channels have changed a lot. Social media made it faster and more flexible to receive, deliver, share and disseminate information.