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Tea Lominadze: Having Contacts is an Irreplaceable Tool

Interview with Tea Lominadze, Marketing Director of East Point

Why did you decide to enter this field and what opportunities does it give in terms of career growth?

I happened to finish school when I was 16, I got in Caucasus University in Marketing direction. I thought back then I was aware of my decision, but from this point I think I was lucky, as 16 year-old kid is too young to know what she wants to do with her life. Nowadays, I’m happy with what I do.

What is it necessary to hold successful communication with public?

Consistent communication is an important factor, it’s important to know specific audience, communicate clearly for them through channels that are familiar for them.

What three tips would you offer someone just starting out in PR?

Do your homework- know your audience well, have a bold message and don’t forget a Feedback part.

Describe your typical work week.

Traditional rhythm got more active in September. Typical work week starts at 10 AM, walking around the site at East point with a cup of coffee in my hand, then I take time to answer E-mails, after which starts meetings, brainstorming’s, as we plan something innovative on daily basis.

What are the skills PR Specialist needs?

Diligence is crucial no matter what profession you have, it’s a foundation of all other traits. Our field requires sociable person, who communicates freely, who doesn’t have any fear of spotlight or camera, and I think charisma can be useful too.

What trait do you value the most in your co-workers?

A lie is a number one unacceptable factor in any relationship for me. I value sincerity, also I won’t be the first one to say team-players are pleasant to work with, friendly environment is very helpful. Besides, will, passion is something that helps us achieve success.

What is the best PR practice technology can’t change? 

Strong personal contacts- this is an irreplaceable tool.

What are the growing trends and innovations in Public Relations field?

There is a huge information flow in our era, which makes it harder message to reach an addressee. Although, some news are creating that simplifies communication with target groups. Social Media has changed this field drastically, starting from strategy to tactics, we see and plan everything from different perspectives.

Influencer Marketing is being an active trend in the world, that’s a great trick in stragetic communications. We see a trend in artificial intelligence, that’s more spread abroad, while we also have Georgian examples already.