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Tashir Pizza Russian Network of Pizzeria to Enter Georgia

Tashir Pizza, the Russian brand of pizzerias, plans to launch operation in Georgia. The network will open its first facility at the East Point complex on March 5.

The company plans to unveil 30 pizzerias in Georgia in the future, including 15 ones in Tbilisi and 15 ones in other cities of Georgia. Currently, the company owns 270 pizzerias in Russia and 23 ones in Armenia. The company unveiled the first pizzeria in Kaluga in 1999. The Russian network opened the first pizzeria in Armenia in 2004.

The company also offers pizzeria delivery services, including by online orders.

A standard Tashir Pizza pizzeria occupies an about 200-350 square meter space and each hall holds 20-25 tables.

The brand’s menu comprises about 20 varieties of pizzas. The prices range from 15 GEL to 21 GEL.

The Commersant news agency will publish the continuation of this issue to cast light on how the company plans to compete with the existing brands on the Georgian market and what is opinion of the existing brands on the new player.