Home / Business / Sportswear Multibrand Store AW LAB Opens in Georgia 

Sportswear Multibrand Store AW LAB Opens in Georgia 

AW LAB is a laboratory of urban sportswear style, which offers fashionable sportswear and clothes collections, which inspire customers to shape their own style.

AW LAB was founded in 1997 under the brand name of Athletes World. At this stage, the network unites more than 200 stores in Europe and Asia. This brand is a part of Bata Group, which is leader in footwear industry with 5000 stores in about 100 countries.

ICR TARDE is the first official representative of AW LAB network in Georgia. ICR TARDE has 25-year experience in retail business and today cooperates with about 20 international brands worldwide. It represents more than 60 trade outlets in the format of mono and multi brands in Georgia. 

The brand’s first store was solemnly opened at Tbilisi Galley shopping mall on September 22. Another store will open at Tbilisi Mall on October 20. In 2019 the company will open two other stores.
ICR Trade has been operating on the Georgian market for 25 years.