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Seventh Global Brand Considers Leaving the Georgian Market

“Commersant” reports that the global brands operating on the Georgian market have serious problems.

Recall that recently the Georgian market has been left by such international brands as River Island and Debenhams. Early last year Tom Taylor and 123  brand withdrew from  the local market. As reported, the American sports shoes brand “Skechers” which entered  Georgia a few months ago is going to leave the country as well.

A  trend of leaving the Georgian market by global  clothing brands continues. The Italian “Alcott” store closed in Tbilisi. The store representative does not talk about the reasons for the decision by the brand’s head office in a conversation with   “Commersant”. But notes that  “Alcott” store in Batumi will be closed in the near future as well.

The closure of “Piazza Italia” shops operating in Tbilisi is not excluded in the near future. “Commersant” reports that  the  reason for the brand’s leaving the Georgian market is  the lari’s depreciation and a decline in users.

However, this information is not confirmed by  “Piazza Italia” representatives. In the words of the store manager, the product price has not hiked and  the number of users has not decreased. The store manager does not  comment the brand’s  withdrawal from  the country.

“Commersant” reports that the recent developments in the country and the devaluation of the GEL created problems for “Parfoice” representatives. For this reason, the cost of products will hike  and   the staff is planned to be reduced in the near future.

Manager of “Parfoice” store located on  Chavchavadze Avenue he did not confirm the information.