SES strengthens its position as the world’s leading video distributor via satellite as the number of TV households it serves increased by more than 4 million to over 355 million in 2018.
The results from the SES’s annual market research highlighted further growth in SES’s technical reach and underlined the important role of satellite in delivering video to large audiences directly and indirectly in a reliable and cost-effective manner.
The results showed an increase in SES’s technical reach in Europe, Latin America, Asia-Pacific, and Africa. In Africa, this included the addition of Kenya to the survey where more than 2 million TV homes across the country rely on SES for their TV content. In Europe, satellite broadcasting, and especially Direct-to-Home (DTH), remains the leading distribution technology, with SES serving 167 million TV homes across the continent. The SES fleet is also delivering video content to 72 million households across North America, mainly via the important U.S. cable neighbourhoods. Across other markets, SES continues to expand its technical reach, now serving 37 million TV homes in Asia-Pacific, 33 million in Latin America, 33 million in Africa, and 13 million TV homes in the Middle East.
The results underscore the essential value proposition of satellite broadcasting as a highly attractive platform for reliable and cost-effective video delivery to large audiences. These qualities make it ideal for distributing HD and UHD programming, and SES is today delivering nearly 2,800 HD TV channels and over 40 commercial UHD TV channels – more than any other satellite service provider.