After Argo purchased company Castel, Brewery started working on a thorough re-branding. Renewed Argo came back to Georgia beer market with full of interesting news. The modern standards enterprise boldly occupied its place in the international arena.
Within the new sustainable development plan, the company has expanded significantly. The favorite brand of Georgian customers gained a new scale. Finding additional local and foreign investments allowed the company to improve the methods of production that positively reflected the high quality and stability of the product (both beer and lemonade)
Georgian and foreign qualified staff of Argo creates a European standard beer. Retraining and updating staff has already been completed. Leading German specialists took care of the technical side of production lines and upgrades.
The company’s product lines have become more diverse as new ones direction as well as old brands. Brewery Argo introduced one of the oldest Dutch beer “Holland” in Georgia. The new concept was acquired by Georgian products, including everyone familiar with the cult of beer – “Argo”. British agency Stranger and Strangers worked on re-branding, they’re specialized in the field of alcohol. Holmes and Watson work in communications campaigns.