On October 25 Tbilisi hosted the biggest business awards ceremony – Marketing Brilliance Awards 2014 aimed at selection of the most innovative projects and recognition of the best. The event was organized by British Company BOC – Global Events Group.
Natakhtari Fund was announced as a winner in the nomination of the best social project at Marketing Brilliance Awards 2014. It is noteworthy that the event organizers nominated the Natakhtari Fund themselves among the other social projects, while the Jury and the experts recognized it as the best on the basis of the Fund’s activities and results.
„We feel proud ourselves since the competent jury distinguished our project among many other interesting ones. It is important that social projects were addressed for the first time this year. Also, the organizers nominated the Natakhtari Fund among the other social projects so that we knew nothing about it. The international jury announced us as winners based on the fund activities and results. We would like to express our gratitude for such recognition. This award is an additional incentive not only for the Natakhtari Company but also for psychologists, teachers, social workers and everyone who were involved in the project implementation. I would like to thank all who contributed to the project and especially those who selected Natakhtari Fund” – said Tornike Nikolaishvili, Marketing Director of Natakhtari Company.
“Natakhtari deservedly became the winner of Brilliance awards in CSR. It positively changes lives of adolescents deprived of parental care and gives the best example to the other large corporations. BOC congratulates Natakhtari on this award and wishes it further success in its activities”, – said Maka Kuparadze, Marketing Director of BOC – Global Events Group.
Natakhtari Fund has been assisting children deprived of parental care in getting ready for independent life since 2011. The amount is being collected from November through February. More than GEL 420,000 got accumulated during three years. 159 beneficiaries are using the following services provided by the Fund: psychological consultations, training in certain subjects, acquiring vocational education and driving license, purchase of tools/materials needed for acquiring an occupation, scholarship (rent, food, transport costs). It should be noted that the amount for each beneficiary is being allocated on an individual needs basis
The Project is being implemented by Association Our Home –Georgia with the support and blessings of Ilia II the Patriarch of All Georgia. It is to be noted that the transparency of spending was certified by the international audit firm PricewaterHouse Coopers.