“Margebeli Tskali” (Healthy Water) produced by Nabeglavi company has entered the Chinese and Arab markets this year.
According to a representative of the company, the company’s products are exported to China for several months and represents an interesting direction for the company. Levan Chikovani says that China is a big country and it will take time to develop exports to it. At this stage, the company exports its products to 28 countries worldwide. Along with the CIS countries, the company is working on diversification of the export portfolio in order to maintain a growth rate in 2015.
According to the company’s Director Avtandil Svimonishvili, despite the exchange rate risks, the company is still investing in modern technology. In his words, they are actively working to diversify the markets in order to build monetary reserves. Svimonishvili claims that the Lari devaluation adversely affected the company’s financial performance, however, these processes had a positive effect on some financial parameters.