Construction of the main building in Abastumani will start in the summer, – founder of has declared about it with Property Georgia.
According to Lasha Papashvili, earthworks are already completed.
“Developing a 140-room hotel in Abastumani means getting the whole region involved. If we look at statistics, Abastumani would contribute 2000 to 2500 beds to the market during the busiest period, while all of Adigeni and Akhaltsikhe would work on supplying them. Construction of the hotel has begun, with, and construction of the main building commencing during the summer. By implementing the Abastumani project, Redix has created new jobs for the whole Samtskhe-Javakheti region”, – the businessman noted.
According to him, like their first boutique hotel Kabadoni, they picked a so-called soft brand – Preferred Hotel Group, which is not manage by them, and it is not a franchise contract, either –it is only involved in the joint marketing and sales scheme.
“We are likely to choose a ‘soft brand’ strategy for our Abastumani hotel, too. We develop property that is adaptable to brands of any category, be it Hilton, Accor or Radisson. However, we do not rule out once again choosing Preferred Hotel Group and Georgian management”, – Papashvili declared.