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Anna-Karin Modigh Vice President at SES, Marketing Communications, Nordic, Baltic & Eastern Europe

Golden Age of Video – Main Trends and Drivers

A world-leading satellite operator SES organized a meeting “Entering the Golden Age of Video”, to discuss the role and position of the TV in modern entertainment industry, main tendencies of millenials in regards of TV/video viewing experience and Ultra HD.

Interview with Anna-Karin Modigh Vice President at SES, Marketing Communications, Nordic, Baltic & Eastern Europe.

 – What SES is doing in Georgia and in the whole region and how important is it for your company?

Since 2011, we have had the DTH platform MagtiSat on board on our 31,5E satellite. Of course this is very important. We have the biggest, and the first launched, DTH platform in Georgia on SES and we hope to be able to continue the good cooperation we have with them.

– Who are your competitors and what innovations are you doing to take competitive advantage on the global market?

Our main competitor in Europe is Eutelsat. To continuously develop our company we have a lot of new services developed by our skilled staff. Recently we also bought RR Media which is merged into SES and now called MX1, that offers a lot of platform services that makes SES a full service entity within broadcasting. We also make sure to always work very closely with our customers and support, if needed, with technical and marketing solutions.

– What are your plans in Georgia and how market can adopt these technologies – as soon as possible?

The plan is to stay with MagtiSat and help to develop their offer. In general, we follow our customers wishes and needs for development. If e.g. referring to techniques like Ultra-HD, it was first driven by the hard ware manufacturers with big high resolution screens, the next step was for the content providers to follow and launch channels. Next step is to make sure the market, the end-consumers are ready to adapt this technique. But to do so you need content and not only the screen, the set-top-box and the satellite dish or fiber connection. We are following our customers decisions, so when they decide to launch a new service we adapt and adjust.

– Recently you launched operations in Africa and you aim to cover all emerging markets, however countries like India, Africa, China and etc… still lack of  basic need, such as electricity, technology and so on. What is your business model to overcome these issues and do you use special technologies in this regard?

Again, as described in previous question, we follow our customers development. If an area is lacking of electricity, there are obviously a lack of potential customers. However SES does a number of services in the emerging markets to support.

The company brings connectivity to new areas across North and West Africa and enables contingency services during fibre outages using a satellite-based solution. The network is implemented by CETel, a German provider of global end-to-end communications solutions, in partnership with SES Networks, who will deliver C-band capacity on SES’s NSS-7 satellite. The new highly-reliable and resilient network consists of several sites located in African countries, which are connected to the customer’s European backbone infrastructure via CETel’s teleport and managed Multiprotocol Label Switching (MPLS) Network.

What we also do is make sure there is a skilled installer network in the countries that are able to install satellite dishes quickly and correctly. To ensure this, we arrange high level installer trainings to certify a large number of installers on especially the emerging markets.

– What does Golden Age of Video mean and what are the main drivers of it?

This is a way for us to describe that video as such, broadcasting, Video on Demand etc is currently developing and the quality is getting better and better. We see a big demand of satellite services onwards and we feel that we have a solid ground of services, skilled staff and research and development to meet the future. We are experiencing a time when content consumption is on the rise. Never before has the viewer had more opportunities to receive and watch TV over multiple devices throughout the day and one key factor is development in video technology. For example is number of TV channels over satellite expected to grow from 42K channels today to 50K by 2024. The “millenials” who has grown up with the possibility of deciding when, where and how to watch their favorite content actually consume up to +6 hours more per week compared with those 35+ of age but still is the traditional TV the most relevant in form of entertainment during prime time (evening).

By Nutsa Galumashvili
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