Home / Business / Giorgi Bochorishvili: PR is Regarded as a Modern Profession, But it Dates as far as the Ancient Civilizations

Giorgi Bochorishvili: PR is Regarded as a Modern Profession, But it Dates as far as the Ancient Civilizations

Interview with Giorgi Bochorishvili Head of Marketing and Department – Hualing Group

Why did you decide to enter this field, and what kind of opportunities does this profession give you?

It’s a fast-paced industry with lots of change. If you like to have a variety of experiences, no routine lifestyle, public relations/marketing is an industry of unique opportunities to make your company’s/client’s mark. Depending on where you work, there’s a room for creativity, relationship-building, learning and growth both professional and personal.

What is it necessary to hold successful communication with public?

Telling truth in simple ways – is always advantage – and in order to be successful you have to identify steps: goal, target, message, media and professionals.

What three tips would you offer someone just starting out in PR?

Be creative and open-minded, do not hesitate to overcome any obstacles you might face.

How would you prioritize and start your work day?

The end of a working day is perfect time for planning next day – so you already know what to do next morning.

What are the skills a Public Relations Specialist needs?

Combination of following skills will be a key factor for Successful PR manager: communication, social media, research skills; International prospective, time management and creative thinking.

What trait do you value the most in your co-workers?

These factors are crucial from my point of view: respect, discretion, responsibility, honesty and sense of humor.

What is the best PR practice technology can’t change?

Public Relations is often regarded as a relatively modern profession, only emerging in the past few decades. However, the reality is that, PR dates back as far as the ancient civilizations with Julius Caesar, and Cleopatra as the earliest figures of public relations in history. These practitioners had relished a massive PR success without internet or any technology at their disposal.

PR in its earliest forms is all about press releases. Today, it has now rapidly transformed to include social media and other modern platforms to adapt to the fast-changing society. PR agencies are consistently finding new ways to establish connections to clients while the consumer base is becoming smarter and more involved.

What are some of the growing trends in the public relations industry?

The public relations industry has gone through an amazing transformation over the past 10-12 years. The ever-changing nature of traditional media, emergence of new types of online media outlets, continued evolution of social media and the shift away from traditional media consumption has literally reformed the industry. With this, the way PR pros pitch stories will continue to evolve and we will need to work hard to find new ways to connect and make our clients relevant.