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Demna Gvasalia
Photographed by Daniel Jackson, Vogue, October 2015

Georgian Designer Named Balenciaga Artistic Director

A Georgian designer jumps from underground fashion to haute couture world. Demna Gvasalia the 34-year-old wunderkind designer behind Vetements, has been appointed artistic director of Balenciaga.

Georgian designer who is a founder and ringleader of hot Paris fashion label Vêtements, will work at European fashion house Balenciaga.

“We really wanted somebody that has a vision, and someone capable of reshuffling the cards,” said Balenciaga chief executive officer and president Isabelle Guichot, divulging the hire during an exclusive interview. “I was really amazed by his ability to develop an approach to the brand that was really new and that was really his own…what should be the attitude, what should be the silhouette, what should be the volumes.”

Demna Gvasalia has previously worked for Louis Vuitton and Maison Martin Margiela. Gvasalia’s very own brand Vêtements has been rocking the Paris Fashion scene for some time now.

“Gvasalia, who operates as the collectively designed label’s nominal head, takes inspiration from the stuff people already wear—wardrobe staples such as biker jackets, jeans, and sweats—but reworks them in ways that make you look at those familiar items afresh. Vetements’s must-have jeans, for instance, are collaged from mismatched strips of old denim. Gvasalia and his mostly anonymous co-conspirators are ace recyclers, sprinkling deconstructive magic dust on articles of clothing that seem as though they’ve been rescued from the trash,” Vogue’s Maya Singer writes about Demna Gvasalia’s remarkable style.

Balenciaga is a European fashion house founded by Cristóbal Balenciaga, a Spanish designer, born in the Basque Country, Spain. He had a reputation as a couturier of uncompromising standards and was referred to as “the master of us all” by Christian Dior. His bubble skirts and odd, feminine, yet ultra-modern shapes were trademarks of the house. The House of Balenciaga is now owned by the French multinational company Kering.

By Nutsa Galumashvili
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