Zearis company has entered Australian market. The company exported a test consignment of Georgian Chacha to Australia 2 weeks ago with the aim to explore the consumer demand for the mentioned product.
Zearis Chacha is successfully sold in Kazakhstan, Azerbaijan and Estonia, the company director Ramaz Krichinashvili told GBC.
Negotiations are underway with other countries too, including the former CIS countries. In 10 days Georgian Chacha exports issue will be decided with Russia.
The company plans to diversify markets and maintain positions in VIP segments on both domestic and international markets. Currently, the company manufactures only 10 000 bottles a year (in 0.,75 containers).
Price of Zearis Chacha ranges from 45 USD to 400 USD in Georgia, while in Australia the price is 160-180 USD.
Zearis bottles Georgian Chacha in special containers. Innovative packing of the product obtained an international award in nomination of Best Packing at competition of innovative beverages in Germany, in November 2015.