Foodpanda, an online food ordering service which is prominent in over 40 countries, has of this year entered Georgia. The German brand has begun operating in Georgia under “foodpanda Georgia”, and despite a short amount of time, it has managed to win the interest of a large part of society.
The service, which is a novelty on the Georgian market, has been positively received by consumers. hellofood, together with its affiliated brand foodpanda, one of the world’s leading food delivery marketplaces, announced that it has taken over leading the Ecuadorian food delivery business deliYami. Just a week after acquiring Russian competitor Delivery Club, making hellofood / Foodpanda the market leader in the entire CIS region, continues with another acquisition. The German company recently has been awarded as European Startup of the Year at the Europas Awards in London.
Through this acquisition, hellofood will launch its service in the Ecuadorian market, continuing its global expansion, after rolling out to over 45 countries in the last two years. In Latin America, hellofood is already active in Argentina, Brazil, Chile, Colombia, Mexico and Peru.
deliYami started operations in 2012 and currently operates in 2 cities (Quito and Guayaquil) with market leader position. hellofood plans to rebrand deliYami (www.deliyami.com) to join the existing branding hellofood (www.hellofood.com.ec).
Luis Villarroel, Founder and CEO of deliYami: “We have worked very hard during the last two years, developing strategic alliances with the main players in the local food industry and building trust among our customers. That together with our working ethics and culture, helped us to become the leader of online food delivery in Ecuador. With the experience, resources and technology of hellofood, we are ready to take the next big step in order to provide a world class service to Ecuadorian consumers.”
Alejandro Ponce, Co-Founder and Managing Director of hellofood Latin America: “We are excited to announce that acquiring deliYami and its talented team, we will become the market leading food delivery marketplace in Ecuador, strengthening our leading presence in LatAm and adding a new geography to our global footprint. This acquisition is in line with our strategy to be the top of mind for every customer, no matter where they are, when it comes to order food online”