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Edgar Isaakyan reveals sensory marketing ins and outs

Red or green? Soul jazz or Indie? Which colors, smells and sounds will encourage gamblers to stay in your casino and not to turn to your business competitors? Edgar Isaakyan, gambling market expert will speak about factors which have a crucial impact on clients’ behavior at the subconscious level http://g3congress.ge/en#tab=conference .

Topic: Subconscious marketing. Impact of the smell and music in the gambling business.

After the presentation you will understand why among several casinos located side by side, one is less successful, even spending more on advertising. Maybe it is time to make music softer or to lay runner carpet of warm color. The speaker will unlock the potential of sensory marketing and explain how to apply it in gambling business.

Edgar Isaakyan started activity in the gambling business at the beginning of 2000s, operating a small casino chain that soon entered Bulgarian and Romanian markets.

Today Edgar is the chairperson of STORM GOUP. The Company has developed Casino Management System that twice (2014, 2015) was awarded as the best Casino Management System of the year by the magazine Casino Inside. STORM GROUP is a provider of casino equipment and facilities and collaborates with representatives of the gambling business in countries such as Georgia, Macedonia, Montenegro, Belarus, Serbia and Albania. Moreover, it provides sensory (audio & video and aroma) marketing solutions.

Get more information on gamblers subconsciousness within Georgia Gaming Congress, Tbilisi, February 25, 2016 http://g3congress.ge/en/registration .