Today, the Dutch supermarket chain SPAR International opens its first three objects in Tbilisi.
The opening ceremony will be attended by the company’sInternational Business Development Director David Moore, the Minister of Economy George Kvirikashvili, Ambassador of the Kingdom of the Netherlands to Georgia Hans Horbach and “Foodmart” Director George Chubinishvili.
The deal does not envisage the purchase of “Foodmart” and “Ioli” stores by SPAR. Rebranding has been conducted and shops will be opened in the name of SPAR. The Dutch company will not carry out investments. “Foodmart” will just use the brand name, knowledge and experience.
An amount paid by the Georgian side for SPAR franchise is not specified.
Under the agreement signed between SPAR and “Foodmart” in June of the current year, a complete re-branding of “Foodmart” and “Ioli” network is planned, 51 “Foodmart” and “Ioli” stores functioning in Tbilisi, Batumi and Kutaisi will be replaced in stages by the end of 2014.
According to “Foodmart”, the first three stores will be opened in Tbilisi on September 10. According to them, 20 such stores will be replaced by the end of the year.
“Foodmart” says they also plan to open new ones, as a result, by the end of 2018, 80 SPAR stores will
SPAR International, based in Amsterdam, is responsible for the development and co-ordination of the global SPAR network supporting independent retailers in competing against international chains and multiples since its inception in 1932.
SPAR International oversees the world’s largest retail chain with 12,680 stores in 33 countries on four continents. The global SPAR network employs more than a quarter of a million people worldwide.