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Dutch Supermarket Chain Entered Georgian Market

Today, the Dutch supermarket chain SPAR International opens its first three objects  in Tbilisi.

The opening ceremony will be attended by the company’sInternational Business Development Director David Moore, the Minister of Economy George Kvirikashvili, Ambassador  of the Kingdom of the Netherlands to Georgia  Hans Horbach and “Foodmart” Director George Chubinishvili.

The deal does not envisage the  purchase of “Foodmart” and “Ioli” stores by  SPAR. Rebranding has been conducted and shops will be opened in the name of SPAR. The Dutch company will not carry out investments. “Foodmart” will  just use the brand name, knowledge and experience.

An amount paid by  the Georgian side for  SPAR franchise is not specified.

Under the agreement signed  between SPAR and “Foodmart” in June of the current year,  a complete re-branding of “Foodmart” and “Ioli” network is planned, 51 “Foodmart” and “Ioli” stores functioning  in Tbilisi, Batumi and Kutaisi will be replaced in stages by the end of 2014.

According to “Foodmart”, the first three stores will be opened  in Tbilisi on  September 10. According to them,  20 such stores will be  replaced by the end of the year.

“Foodmart” says they also  plan to open new ones, as a result, by the end of 2018, 80 SPAR stores will

SPAR International, based in Amsterdam, is responsible for the development and co-ordination of the global SPAR network supporting independent retailers in competing against international chains and multiples since its inception in 1932.

SPAR International oversees the world’s largest retail chain with 12,680 stores in 33 countries on four continents. The global SPAR network employs more than a quarter of a million people worldwide.