Sales of Coca-Cola exceeded all the predictions during six months, which attracted attention of Head Office of Coca-Cola, and they will send their staff for market research. Temur Chkonia, Founder of Coca-Cola Bottlers Georgia, commented about this with Commersant:
”We have our statistics and formulas. I’ve been in this business for many years and we’ve never had such serious growth. We make predictions at the end of each year, we did the same for 2017, expecting that increase would be maximum 10%, although 6 months results turned out quite different. Sales increased by 31% compared to 2016, we can’t explain why. The Marketing team from Head Office Coca-Cola will arrive in Georgia in nearest days to research market. ”-says Temur Chkonia
He assumes that increased number of tourists and generally, youth requirement of Coca Cola can be the reason. It’s more or less stable situation in the country, stable economy always develops and grows business. Specialists will research an actual reason.