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”Bluebell”-Diverse Desserts for Celebrations

”Bluebell” is a product which makes celebrations more festive by its creatively designed sweets. Two Georgian sisters founded this business starting from designing cupcakes,whilst customer’s demand was so high that the assortment is constantly growing and they moved from social network to their newly opened store. CBW had an interview with co-founder-Rusa Matkava:

Describe your business.What made you decide to start entrepreneurship?

We create distinguished designed sweets for celebrations. Bluebell also sets festive tables: birthday,wedding,corporate party,etc. Our relative does the same business abroad, which inspired us to try the same on Georgian market. It didn’t take us too long to start expanding.

Tell us about your new shop.

We were selling goods through internet during first 6 months. It’s been 1 month that we opened a small shop/workshop. Here we create and design our sweets and where customers can visit the store to order the desired one.

What was it like when you first started?

Our business started with decorated biscuits. Increasing consumers affected on our products range which we constantly expand to meet the requirements.


What has surprised you most when owning a business?

Interest from people exceeded all our expectations. When beginning, we couldn’t imagine we’d receive such positive attitude and compliments in short period of time. Nowadays, Bluebell has 20k likes in social network and numerous loyal customers.

Do you have any exciting plans for the future that you want customers to know about?

We try to innovate continuously, to offer more diversity in assortment.

How did you maintain customer’s loyalty?

Our loyal customers know that Bluebell is a high quality product and is made with all heart.

Thanks for sharing your experience!


By Nina Gomarteli

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