Well-known International hotel network “Best Western Hotels & Resorts” recently expanding significantly in Georgia and by the end of the year another 4 hotels will be opened under Best Western brand.
According to Best Western Hotels & Resorts area developer company – Capitol HPS, the brand will soon appear in Sairme and Gudauri. Best Western Sairme Resort opens just in a month with 81 rooms, which, worth to mention, will be the second Best Western Hotel in Imereti region after already operating best western brand hotel in Kutaisi. As for Best Western Gudauri Resort, this hotel with 62 rooms will host its first guests in November.
The summer season coincides with the opening of Best Western Premier Batumi, which happens to be the second Best Western Hotel in Batumi with 104 rooms and it will host the most number of guests compared to the other Best Western network hotels in Georgia.
In the month of August another hotel will host the guests as well, namely Best Western Tbilisi City Center, which will be the second Best Western in Tbilisi with its 44 rooms.
After the opening of the later mentioned hotel, there will be additional 291 rooms in the number plate of Georgian hotels operating under Best Western Hotels & Resorts network.
According to Best Western Hotels & Resorts area developer in Georgia- Capitol HPS, by the end of 2018 Best Western Hotels & Resorts network will present 8 hotels of its three basic brands in 6 towns of Georgia including 4 resorts (Batumi, Bakuriani, Sairme and Gudauri) with 503 rooms in total.
The main goal of the company is to have at least one operating hotel under the network in every big city and popular resorts of Georgia. Negotiations are already underway about several projects and new hotels are going to be opened in Tbilisi, Kutaisi, Martvili, Mestia, Anaklia, Poti, Tskaltubo, Stepantsminda and Telavi. According to management, by the end of 2020, the number of Best Western Hotels & Resorts network hotels will reach 12 in Georgia with total room numbers of 750.
“With the utilization of the towns and hotels in Georgia, Best Western Hotels & Resorts noticeably overtakes other international network hotels presented in Georgia”, – as said in the company “Capitol HPS”
The director of the brand area developer – Capitol HPS, Gocha Jaiani notes that since the beginning of 2018, it has become possible to use three new brands of Best Western Hotels & Resorts – Sure Hotel, Sure Hotel Plus and Sure Hotel Collection. These brands are successfully developing all over the world and many independent hotels have chosen it as their hotel brand. This new brands are designed for the hotels with 3.5 Tripadvisor rating, which operate independently, with no brand. There are many such type hotels in Georgia and in case of their desire and brand standards compliance, it is possible to discuss cooperation issues indeed.
Best Western Hotels & Resorts is one of the largest network in the world and includes in the Top 10 list of the major hotel networks. The company consists of 11 brands of different categories. Its network unites 4200 hotels in over 100 countries. The head office is located in Phoenix, Arizona, USA. Georgian representative office is subordinated to the Regional Office of Europe, located in Dublin, Ireland.