Georgian consumers have recently observed a clear trend of big international brands, such as the Spanish retail giant Mango, and the British multi-national franchise store Debenhams leaving the local market. Emerging markets have long proved attractive to big international brands. These companies have in many cases exhausted the opportunities available …

Credit cards are reported to be one of the most important bank products in Georgia. Georgian citizens have to spend considerable funds to serve credit cards, but the products still remain in high demand. At the same time, commercial banks also provide active AD campaigns to draw clients by various …