Georgian producers of natural juices refuse to use local concentrates and prefer imported ones. according to the director of the cannery Giam Group Rezo Gogitidze, the plant produces a large number of concentrates, which are 100% exported, while local producers spend currency on imports.
Our concentrates are exported to the European Union, Israel and Japan which don’t have any claims about quality. Our partners are satisfied with the products, but it’s unclear why our concentrates are not used by local producers, he says.
The plant produces 750 tons of concentrate in 2 months, while local producers need 7 tons for the whole year.
“We cannot interfere with their work and dictate what concentrates to buy and which not. We produce quality concentrate, which costs as much as the imported one, Rezo Gogitidze notes.
Giam Group was established in 2011. The investments cost of the project was USD 6 million. Manufacturers of plastic packaging face problems as well.
In the words of Director of the company Geopack Enrico Mosulishvili, his company provides packing materials to a number of large beer producers, as well as Borjomi. However, some other large companies, for example, the manufacturer of popular mineral water Nabeglavi, still prefer imports.